These examples of mascot-adorned packaging range from personified fruit carriers to alien-themed fast food containers. In an effort to target young consumers, food and beverage brands are using loveable characters as an effective selling tool.
These examples of packaging in China include healthy food containers that encourage kids to embrace nutritious snacks from a young age as well as cosmetic wrappers that draw inspiration from familiar literary characters. A standout example in the healthy snack realm is Four Seasons Fruit's personified brand identity. The snack company adorns its packaging with fruit-inspired cartoon characters, successfully targeting young audiences.
Other notable examples of personified packaging include McDonald's Hong Kong's Minion-themed fast food containers. The burger and fry boxes and paper cups are a testament to the marketing power of mascot-adorned packaging -- especially when referencing pop culture characters that resonate with today's generation of kids.
This Personified Packaging is Linked With Fun Characters
Kid-Friendly Milk Cartons
The New Hope Dairy Children's Milk Range Features an Animal Mascot
Remixed Cultural Packaging
The Souvenirs Street Brand Identity Blends Animated and Vintage Art
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
Feminine Wine Labels
From Wine's Brand Indentity Features Fairytale-Themed Mascots
Sneaker Trading Cards
'Air Max 95' Trading Cards are Sold in Vending Machines
Literary Cosmetic Packaging
The 'Hello My Name Is' Skincare Brand Packaging Completes the Sentence
Character-Themed Wine Branding
This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot
Personified Fruit Packaging
The Four Seasons Fruit Packaging Concept Features Playful Characters
McDonald's Hong Kong Dedicated an Entire Menu to the Latest Minions Movie
Warrior-Inspired Snack Branding
The Packaging for Qi Yuan Foods is Inspired by the Qi Dynasty