Star of Hope's New Hope Dairy range consists of children's milks that are said to aid with growth and development. Featuring a brand identity that is conceived by creative agency The Box Brand Design Limited, each nutritious milk is accented with fun graphics that are designed to appeal to young consumers.
Each New Hope Dairy milk carton is adorned with a lovable sheep mascot that is depicted while wearing sunglasses or hanging out in front of a fun circus tent backdrop. Named Shawn, the adorable sheep character resonates with small children who will learn about his daily life through different illustrations that can be found on various packages.
This children's milk branding uses fun character imagery to appeal to kids who will be more keen on trying the nutritious New Hope Dairy milk range.