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From Wine's Brand Indentity Features Fairytale-Themed Mascots

 - Jun 6, 2016
References: boxbranddesign
From Wine's Cherry Wine brand identity is the work of creative agency The Box Brand Design Limited. Drawing inspiration from vintage pin-up illustrations and popular culture, these wine labels blend white backdrops with pink typography to bring a feminine visual theme to life.

Furthermore, each label's illustrated characters are modeled after famous faces like monarchs Queen Victoria and Isabel I along with screen legends Grace Kelly and Audrey Hepburn.

With cursive logos and vintage illustrations, From Wine's brand identity extends beyond its bottle labels and adorns its business cards, wine cartons and other promotional materials and packaging. Using pink to represent this Cherry Wine's fruity flavor and female icons as a way to draw consumer interest, this wine brand appeals to the design-conscious female drinker.