Design agency UNIDEA BANK is the creative force behind this Chinese Wine packaging concept. Based in Shenzhen, the firm adorns porcelain wine bottles with an illustrated baby pig mascot -- an original character that is synonymous with the Guizhou Maotai Group distillery.
Described as a character who exudes happiness, UNIDEA BANK's baby pig mascot is depicted on each bottle with illustrations that are reminiscent of comic book scenes. Each vibrantly hued doodle is paired with a "baby pig" insignia in both English and Mandarin characters and also boasts Guizhou Maotai Group's familiar red and black label.
Drawing inspiration from vintage apothecary containers, these Chinese wine bottles marry the mysticism of the past with the contemporary visuals of today in an attempt to appeal to a younger demographic of beverage consumers.
Why This Trend Is Growing
- Character-themed Wine Packaging
- Opportunity for wineries to differentiate their products by incorporating fun and unique character designs on their packaging.
- Illustrated Mascots in Branding
- Brands can create and utilize illustrated mascots as a way to establish a recognizable and memorable identity.
- Appealing to Younger Beverage Consumers
- Innovative packaging designs that combine vintage elements with modern visuals can attract a younger demographic of consumers.
Industries Being Reshaped
- Wine Industry
- Wineries can explore the use of character-themed packaging to stand out in a crowded market and connect with consumers on an emotional level.
- Graphic Design Industry
- Graphic designers can collaborate with brands to create unique illustrated mascots that enhance brand identity and create a strong visual presence.
- Packaging Industry
- The packaging industry can develop innovative designs that combine nostalgia and contemporary aesthetics to cater to the preferences of younger beverage consumers.
