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100 Examples of Brilliant Beer Branding

From Authentic Bavarian Branding to Mythical Beer Branding

— June 3, 2015 — Marketing
With more beer to choose from than ever before, these examples of brilliant beer branding demonstrate that what you put on the outside of the bottle is just important as what's inside. From nostalgic artisanal designs to whimsical artwork, there are beer brands designed to appeal to every type of consumer.

One aspect of the beer branding that companies have begun to devote increasing attention to is the label. Because the label is the first thing that a consumer will see, many companies have taken to including eye-catching graphics such as personified animal cartoons, comic book heroes and even demonic creatures. There are also clever scratch-off labels and dry-erase labels that allow the brew branding to become an interactive experience.

Of course beer branding isn't just limited to artistic and creative labels. Many brands have begun experimenting with different materials and even unconventional shapes to help capture the eye of the consumer. There are examples of ceramic bottles, harp-shaped cans and artisanal wooden cases, all of which test the boundaries of traditional packaging. These clever and creative example of brilliant beer branding prove that there really are no limits when it comes to design and style.
7.1
Score
Popularity
Activity
Freshness
99
Celebrity Face Brew Branding
Celebrity Face Brew Branding
Ryan and the Gosling is the Name of One of the Hottest Beers Out
<
98
Political Beer Branding
Political Beer Branding
The BrewDog 'Hello My Name is Vladimir' Drink Mocks Russian Leadership
<
97
Mythical Beer Branding
Mythical Beer Branding
The Ponysaurus Beer Bottle is Adorned with a Horse and Dinosaur Hybrid
<
96
Comedian Brew Brandings
Comedian Brew Brandings
The Tom Green Beer is a Milk Stout Inspired Crafted by the Canadian Actor
<
95
Animalistic Booze Branding
Animalistic Booze Branding
Bold City Beer Packaging Has Animated Faces Behind it
<
94
Whimsical Beer Can Branding
Whimsical Beer Can Branding
The Hitchhiker Beer Can Designs Are Inspired by World Travellers
<
93
Bug Repellent Booze Branding
Bug Repellent Booze Branding
This Mosquito-Repelling Beer Packaging Keeps Pests Away When Burned
<
92
Doodled Beer Branding
Doodled Beer Branding
Brewberry Packaging is Gushing with Whimsicality Through Colors and Graphics
<
91
Demonic Anniversary Ales
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
<
90
Planetary Beer Branding
Planetary Beer Branding
Bell's Brewery Created a Line of Beers That are Out of This World
<
89
Mystical Creature Beer Branding
Mystical Creature Beer Branding
Dragon Fiery Ginger is a Beer with a Bite
<
88
Prohibition Beer Branding
Prohibition Beer Branding
This Bootlegger Apple Brew Packaging is Reminiscent of Vintage Designs
<
87
Introduction-Focused Beer Branding
Introduction-Focused Beer Branding
The Welcoming Committee by Upland Brewing Aims at New Customers
<
86
Therapeutic Beer Branding
Therapeutic Beer Branding
The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better
<
85
God-Inspired Beer Branding
God-Inspired Beer Branding
Jupiter Beer Takes a Heavenly Approach to Packaging
<
84
Sulky Beer Branding
Sulky Beer Branding
Seasonal Affective Beer Gets Its Identity from Gloomy Weather
<
83
Nature-Inspired Beer Branding
Nature-Inspired Beer Branding
The Ozark Beer Company Conveys a Love for the Outdoors
<
82
Port-Like Beer Branding
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
<
81
Symbolic Statue Beer Branding
Symbolic Statue Beer Branding
The Negra Modelo Packaging is Stoic
<
80
Celebratory Sports Beer Bottles
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
<
79
Fencing Beer Branding
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
<
78
Medicinal Beer Branding
Medicinal Beer Branding
Doctor's Order Brewing's Beer Will Cure What 'Ales' You
<
77
Bearded Brew Branding
Bearded Brew Branding
These Barbiere Beer Bottle Designs Embraces Grizzly Grooming
<
76
Autumnal Beer Branding
Autumnal Beer Branding
Barn Door Brewing's Fall Beer Bottles Highlights the Best of the Season
<
75
Exotic Fruity Brews
Exotic Fruity Brews
Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism
<
74
Wanderlust Beer Branding
Wanderlust Beer Branding
Around the World Beer Flight Merges a Love of Travel with a Love of Beer
<
73
Dry-Erase Drink Stickers
Dry-Erase Drink Stickers
Garage Monk Bottle Labels Are Writable and Reusable Home Brew Decals
<
72
Nighttime-Inspired Beer Designs
Nighttime-Inspired Beer Designs
The Carlsberg NOX Packaging is Dark and Mysterious
<
71
Historical Figure Beer Branding
Historical Figure Beer Branding
Abacus Ale Turns to Iconic People for Packaging Designs
<
70
Apologetic Ale Branding
Apologetic Ale Branding
The Sake-Infused 'Sorry' Japanese Beer Features Attractive Packaging
<
69
Psychedelic Booze Branding
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
<
68
Resume Beer Branding
Resume Beer Branding
Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
<
67
Eccentric Tattoo-Like Branding
Eccentric Tattoo-Like Branding
Crooked Fence Brewery’s Eclectic Beer Packaging Gets it Just Right
<
66
Ranch-Inspired Beer Branding
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
<
65
Hipster-Opposing Brew Branding
Hipster-Opposing Brew Branding
This Funny Anti-Hipster Beer Ad Campaign is for Garagista Beer Co.
<
64
Modernized Heritage Beer Branding
Modernized Heritage Beer Branding
Nordlands Receives a Makeover from Strømme Throndsen Design
<
63
Nostalgic Beer Branding
Nostalgic Beer Branding
Widmer Brothers Takes on an Aged Painter Look
<
62
Wine Bottle Beer Branding
Wine Bottle Beer Branding
The Avant Red Flander Ale will Trick Wine Drinkers
<
61
Newspaper Beer Branding
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
<
60
Revision-Focused Beer Branding
Revision-Focused Beer Branding
The Tesco Revisionist Brand Updates Current Brews
<
59
Mythical Microbrewery Branding
Mythical Microbrewery Branding
The Coppertail Brewing Co Boasts Packaging That Tells a Story
<
58
Nature-Inspired Beer Branding
Nature-Inspired Beer Branding
Nicklas Hellborg Redesigns the SMFBeer Packaging
<
57
Family-Founded Summer Brews
Family-Founded Summer Brews
This Geneva Lake Beer is a New Taste to Try on International Beer Day
<
56
Business Men Beer Branding
Business Men Beer Branding
The Mad Men Beer Takes Inspiration from Pop Culture
<
55
Nautical-Patterned Brew Branding
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
<
54
Rude Beer Branding
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
<
53
Grizzly Bear Beer Branding
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
<
52
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
<
51
Hipster Brewery Rebranding
Hipster Brewery Rebranding
Upland Brewing Co.'s New Modern Beer Branding is Vibrant
<
50
Cherry Branch Beer Packaging
Cherry Branch Beer Packaging
This Cherry Beer Packaging Design Subtly Appeals to a Female Audience
<
49
Playing Card Beer Branding
Playing Card Beer Branding
Joker's Beer Bottle Design Logo Can Be Read Like a Palindrome
<
48
Musical Booze Marketing
Musical Booze Marketing
Harp Lager Packaging Embodies the Form of an Elegant String Instrument
<
47
Industrial Beer Branding
Industrial Beer Branding
This Italian Craft Beer Comes Boasts an Ultramodern Visual Identity
<
46
Sailor Tattoo Beer Branding
Sailor Tattoo Beer Branding
Brasserie Artisanale Du Château's New Look is Hipster and Vintage
<
45
Viking-Inspired Beer Branding
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
<
44
Emotion-Fueled Beer Branding
Emotion-Fueled Beer Branding
Deck & Donohue Base the Packaging on How the Drink Feels
<
43
Award-Winning Beer Branding
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
<
42
Bag Tag Booze Branding
Bag Tag Booze Branding
Around the World Beer Flight Packaging Is Labeled Like Old Luggage
<
41
Cascadian Microbrewery Branding
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
<
40
Railway-Inspired Lager Packaging
Railway-Inspired Lager Packaging
The Farnham Ale & Lager Brewery's Branding is Positively Macho
<
39
Personified Animal Booze Branding
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
<
38
Daydream-Inspired Beer Labels
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
<
37
Quirky Craft Branding
Quirky Craft Branding
Vocation Introduces a Line of New Craft Beers with a Bold Brand Identity
<
36
Line Art Beer Labels
Line Art Beer Labels
Kabinet Brewery Packaging Features a Simple Yet Mesmerizing Illustrated Motif
<
35
Authentic Beer Branding
Authentic Beer Branding
Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
<
34
City-Specific Beer Branding
City-Specific Beer Branding
The Foster's Redesign by BrandMe Focuses on Melbourne
<
33
Scheduled Beer Branding
Scheduled Beer Branding
This Sunset Beer Packaging Prescribes Different Ales at Different Hours
<
32
Sacred Beer Branding
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
<
31
Text-Focused Beer Branding
Text-Focused Beer Branding
The Lagunitas Package Uses Mostly Words
<
30
Tribal Beer Branding
Tribal Beer Branding
Inka Beer Packaging Features Bewitching Labels with Disappearing Patterns
<
29
Sacrilegiously Sweet Beer Brandings
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
<
28
Minimalist Letter Branding
Minimalist Letter Branding
Holte Beer Uses a Simplistic Font for Packaging
<
27
Cruciform Beverage Branding
Cruciform Beverage Branding
L'Ermita Beer Packaging Reduces Romanesque Symbolism to the Cross
<
26
Savage Beverage Branding
Savage Beverage Branding
Feral Beer Packaging is Rough and Ready and Pounces from the Shop Shelf
<
25
Creature-Contained Beer Branding
Creature-Contained Beer Branding
Keane Brewing Features Animals on its Labels
<
24
Salty Brew Branding
Salty Brew Branding
Labels for Er Boqueron's Sea Water Beer Convey the Cool Refreshment of the Sea
<
23
Colorful Beer Branding
Colorful Beer Branding
This Pantone Packaging Pairs Brew Types With Specific Color Shades
<
22
Authentic Bavarian Branding
Authentic Bavarian Branding
Das Horn Packaging Refreshes Antique Graphics for an Iconic Image
<
21
Character-Driven Beer Branding
Character-Driven Beer Branding
PangPang Brewery Has a Vibrant and Memorable Design
<
20
Animal-Inspired Beer Branding
Animal-Inspired Beer Branding
Bear Down Brewing Puts Forward a Rustic Look
<
19
Quirkily Bearded Brew Branding
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
<
18
Label-Free Beer Branding
Label-Free Beer Branding
The DEEP LOVE Design Prints Straight on the Bottle
<
17
Nautical Booze Branding
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
<
16
Lab-Inspired Beer Branding
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
<
15
Boldly Basic Booze Branding
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
<
14
Scratch-Off Booze Branding
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
<
13
Bar Brawl Branding
Bar Brawl Branding
Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
<
12
Hipster-Faced Brew Branding
Hipster-Faced Brew Branding
The Sechzisch Vierzisch is Fresh Take on a German Drink Classic
<
11
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
<
10
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
<
9
Comic Book Alcoholic Beverages
Comic Book Alcoholic Beverages
Super Hero Beers by Marcelo Rizzetto is Inspired by Justice League
<
8
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
<
7
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<
6
Craft Beer Packaging
Craft Beer Packaging
The Kabinet Brewery Design Places the Emphasis on Quality
<
5
Fanciful Bottle Branding
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
<
4
Vibrant Hipster Beer Branding
Vibrant Hipster Beer Branding
Cale Brewery's Beer Branding Identity is Clean and Colorful
<
3
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
2
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
1
Ceramic Bottle Branding
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
<