To bring the Rutt Beer Brewery cans to life, StudioMax Design came up with some slick branding and a personality-packed strategy. The name of each beer gives specific characteristics to various animals, such as the Wimpy Bear or Smooth Husky. To exemplify these names, the design company created illustrations to match.
The Smooth Husky is everything a slick city boy would be, complete with Kanye West-inspired glasses and even a bandana tied around its neck for some extra flair. The Wimpy Bear is complete with a more nerd-inspired take (or even a borderline hipster). His glasses are horn-rimmed and his bow tie is most likely complete with suspenders that are out of sight. StudioMax did a great job with giving each beer a distinct personality, which hopefully matches with a memorably unique taste inside the can!
What Makes This Trend Stand Out
- Personified Animal Branding
- Opportunity for breweries and beverage companies to differentiate their products by creating unique personalities and visual identities for their packaging.
- Storytelling Packaging
- Opportunity for design studios and packaging companies to incorporate narratives and characters into product packaging to create a memorable consumer experience.
- Customized Product Naming
- Opportunity for brands to create personalized and descriptive names for their products, enhancing their uniqueness and creating a stronger connection with consumers.
Sectors Adopting This
- Breweries
- Disruptive innovation opportunity for breweries to create imaginative and character-driven branding that sets their products apart in the competitive beverage market.
- Design Studios
- Opportunity for design studios to utilize storytelling and illustrative packaging techniques to help their clients' products stand out and resonate with consumers.
- Packaging Companies
- Opportunity for packaging companies to collaborate with brands on creating visually engaging and narrative-driven packaging concepts that drive consumer interest and loyalty.
