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100 Microbrewery Innovations

From Craft Beer Subscriptions to Microbrew Beer Testing Apps

— March 4, 2015 — Marketing
Creating a unique craft brew is not enough; the beer needs to be marketed in such a way that the brand's unique personality shines as brightly as the unique flavors contained in the brews. In order to differentiate the product from the mass-produced offerings, a microbrewery must cultivate an image of grassroots sensibilities coupled with a dedication to superior craftsmanship.

From floral-infused and kombucha beers, to microbrewery rating apps and craft brewery subscriptions, creativity and innovation abound in the craft beer realm. Wild craft beer flavors such as sriracha, peanut butter and jelly, cereal and mint chocolate are contrasted with creative means for gathering ingredients, such as developing hybrid hops or cultivating the yeast from one brew master's beard.

Microbreweries often enlist the creative industry's best and brightest to create branding and packaging for beers that are meant to provide an outside of the box drinking experience.
6.6
Score
Popularity
Activity
Freshness
100
Charitably Inclined Breweries
Charitably Inclined Breweries
The Copper Kettle Brewing Company is Donating Beer Sale Proceeds
<
99
Charitable Athlete Ales
Charitable Athlete Ales
Jeff Smith's Big Moose Beer Improves the Lives of the Less Fortunate
<
98
Cereal-Inspired Brews
Cereal-Inspired Brews
Noble Ale Works' New Beer Mimics Cinnamon Toast Crunch's Flavors
<
97
Fall Flavored Brews
Fall Flavored Brews
The Bruery Autumn Maple Beer Tastes Just Like the Season You'd Expect
<
96
Beer Fundraising Events
Beer Fundraising Events
Grapevine Craft Brewery Gives Back to Local Charity Grace
<
95
Mythical Beer Branding
Mythical Beer Branding
The Ponysaurus Beer Bottle is Adorned with a Horse and Dinosaur Hybrid
<
94
Craft Beer Cruises
Craft Beer Cruises
Crystal Cruises' Craft Beer Travel Cruise Visits Micro and Nano Breweries
<
93
Charitable Beer Fundraisers
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
<
92
Growler Beer Caps
Growler Beer Caps
The TapIt Cap Revolutionizes the Growler
<
91
Snarky Beer Ads
Snarky Beer Ads
Ninkasi Brewing Responds to Budweiser's Super Bowl Ad
<
90
Adventure-Branded Beer
Adventure-Branded Beer
The New Shackleton Beers Line is Inspired by Explorer Sir Ernest Shackleton
<
89
Mission-Driven Craft Breweries
Mission-Driven Craft Breweries
Cape Commons is a Beer Company Supporting Clean Water Projects
<
88
Award-Winning Holiday Beers
Award-Winning Holiday Beers
Einstok Icelandic Doppelbock Wins LA INTL Commercial Beer Competition
<
87
Proud Minnesotan Beer Cans
Proud Minnesotan Beer Cans
The Summit Brewing Co.'s Beer Cans Celebrate Being Made in Minnesota
<
86
Crafty Beer Discounts
Crafty Beer Discounts
The Craft Beer Passport Gives Beer Lovers Delicious Discounts on Craft Brews
<
85
Unconventional Sriracha Beers
Unconventional Sriracha Beers
Rogue Creates a Hot Lager Fit for Spicy Food Lovers and Hipsters
<
84
Craft Booze-Centric Infographics
Craft Booze-Centric Infographics
This Graphic Shares Little-Known Facts on Beer Drinking & Making
<
83
Organic Honey Ales
Organic Honey Ales
This Honey Beer is Simply Made with Malted Barley, Honey, Hops, Water & Yeast
<
82
Global Brewery Apprenticeship Contests
Global Brewery Apprenticeship Contests
The Meantime Brewing Company is Offering a Global Beer Tour
<
81
Microbrew Beer-Testing Apps
Microbrew Beer-Testing Apps
Craft Check is an App That Helps You Verify Microbrew Beers
<
80
Demonic Anniversary Ales
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
<
79
Planetary Beer Branding
Planetary Beer Branding
Bell's Brewery Created a Line of Beers That are Out of This World
<
78
Tropical Alcoholic Beverages
Tropical Alcoholic Beverages
The Ithaca Flower Power Beer is a Perfect Summer Drink
<
77
Savory Chocolate Beers
Savory Chocolate Beers
Enjoy the Boozy Taste of Cany With the Salted Belgian Chocolate Stout
<
76
Dynamic Island Microbreweries
Dynamic Island Microbreweries
Sandbar Sunday is a Vibrantly Craft Brew from Islamorada Beer Co.
<
75
Air Pollution Ales
Air Pollution Ales
Jing-A-Brewing's Airpocalypse is Priced According to China's Air Quality
<
74
Urban Hop Farms
Urban Hop Farms
Meantime Brewing Set Up a Hop Farm in London for the First Time in 100 Years
<
73
God-Inspired Beer Branding
God-Inspired Beer Branding
Jupiter Beer Takes a Heavenly Approach to Packaging
<
72
Lavish Barreled Brews
Lavish Barreled Brews
The Samuel Adams Utopias Beer Provides a Flavorful Taste of Luxury
<
71
Craft Beer Spice Rubs
Craft Beer Spice Rubs
Baker's Bark Creates a Complex Seasoning for Meat and Fish
<
70
Port-Like Beer Branding
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
<
69
Anti-Aging Beer
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
<
68
Cinnamon-Spiced Brews
Cinnamon-Spiced Brews
The New Blue Moon Beer is Spicy and Sweet
<
67
Locally-Inspired Breweries
Locally-Inspired Breweries
This Craft Beer Brewery Takes Inspiration from the Neighborhood
<
66
Delectable Savory Brews
Delectable Savory Brews
Bacon Maple Ale Puts a Tasty New Twist on Beer
<
65
Prehistoric Home-Brewed Beers
Prehistoric Home-Brewed Beers
This Weird Beer Uses Prehistoric Fossils for Brewing Purposes
<
64
Problem-Solving Brews
Problem-Solving Brews
The Problem Solver Helps You Drink Your Way to Creative Solutions
<
63
Beer-Centric Hotel Packages
Beer-Centric Hotel Packages
JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
<
62
Wastewater-Brewed Beers
Wastewater-Brewed Beers
Purified Wastewater is Apparently Better for Brewing Craft Beers
<
61
Fencing Beer Branding
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
<
60
Bearded Brew Branding
Bearded Brew Branding
These Barbiere Beer Bottle Designs Embraces Grizzly Grooming
<
59
Botantical Craft Beers
Botantical Craft Beers
The Daisy Cutter Pale Ale has Notes of Floral and Grapefruit
<
58
Autumnal Beer Branding
Autumnal Beer Branding
Barn Door Brewing's Fall Beer Bottles Highlights the Best of the Season
<
57
Community Craft Ciders
Community Craft Ciders
Brew On is a Social Enterprise Based in the United Kingdom
<
56
Exotic Fruity Brews
Exotic Fruity Brews
Tropical Brewing's Fruit Beer Branding Plays Up Its Exoticism
<
55
Mint Chocolate Beers
Mint Chocolate Beers
Flying Dog's Limited Edition Brew is a Mint Chocolate Beer
<
54
Craft Beer Shops
Craft Beer Shops
This Craft Beer Store in London Fosters a Close Relationship with Local Breweries
<
53
Extremely Alcoholic Microbrews
Extremely Alcoholic Microbrews
Snake Venom from Brewmeister Clocks in at 67.5 Percent ABV
<
52
Resume Beer Branding
Resume Beer Branding
Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer
<
51
Barnyard Brewery Packaging
Barnyard Brewery Packaging
Oast House Brewers' Beer 2 Pack Takes Inspiration from the Farm
<
50
Nutritious Kombucha Beers
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
<
49
Eco Craft Beer
Eco Craft Beer
The Daily Green Lists 9 of the Best Green Brew Pubs in the USA
<
48
Pious Booze Branding
Pious Booze Branding
The Bendicta Beer Packaging Gathers Inspiration From the Church
<
47
Nostalgic Beer Branding
Nostalgic Beer Branding
Widmer Brothers Takes on an Aged Painter Look
<
46
Revision-Focused Beer Branding
Revision-Focused Beer Branding
The Tesco Revisionist Brand Updates Current Brews
<
45
Family-Founded Summer Brews
Family-Founded Summer Brews
This Geneva Lake Beer is a New Taste to Try on International Beer Day
<
44
Birdbrained Bottle Labels
Birdbrained Bottle Labels
Brouwerij 't Ij Beer Features a Colorful Ostrich Insignia
<
43
Nautical-Patterned Brew Branding
Nautical-Patterned Brew Branding
The Beer Cans From the Lighthouse Brewing Company are Sea Themed
<
42
Gold-Infused Beers
Gold-Infused Beers
Pang Pang's Golden Beer is Infused with Flakes of Real Gold
<
41
Grizzly Bear Beer Branding
Grizzly Bear Beer Branding
Brooks Dry Cider Packaging Illustrates History Surrounding its Origin
<
40
Decadent Dessert Beers
Decadent Dessert Beers
The Salted Belgian Chocolate Stout is Perfect for Fall and Winter
<
39
Rude Beer Branding
Rude Beer Branding
Stout Sarel Features the Middle Finger on the Front
<
38
Design Studio Brews
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
<
37
Cherry Branch Beer Packaging
Cherry Branch Beer Packaging
This Cherry Beer Packaging Design Subtly Appeals to a Female Audience
<
36
Treehouse Breweries
Treehouse Breweries
The Tree House Brewery Caters to an Adult Drinker's Inner Child
<
35
Drinkable Marijuana
Drinkable Marijuana
Mirth Provisions Creates a Cannabis-Infused Drink Line Called Legal
<
34
Artistic Beer Exhibits
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
<
33
Emotion-Fueled Beer Branding
Emotion-Fueled Beer Branding
Deck & Donohue Base the Packaging on How the Drink Feels
<
32
Award-Winning Beer Branding
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
<
31
Beer Delivery Services
Beer Delivery Services
Steam Whistle Now Has a Free Home Delivery Option for Torontonians
<
30
Woodsy Beer Labels
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
<
29
Royal Crest Beer Packaging
Royal Crest Beer Packaging
TAP Beer Uses a Stately Design Against a Dark Background
<
28
Daydream-Inspired Beer Labels
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
<
27
Sunny Landscape Packaging
Sunny Landscape Packaging
The Golden Road Brewing Branding Makes You Long for California
<
26
Sacrilegiously Sweet Beer Brandings
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
<
25
Tribal Beer Branding
Tribal Beer Branding
Inka Beer Packaging Features Bewitching Labels with Disappearing Patterns
<
24
Text-Focused Beer Branding
Text-Focused Beer Branding
The Lagunitas Package Uses Mostly Words
<
23
Creature-Contained Beer Branding
Creature-Contained Beer Branding
Keane Brewing Features Animals on its Labels
<
22
Character-Driven Beer Branding
Character-Driven Beer Branding
PangPang Brewery Has a Vibrant and Memorable Design
<
21
Craft Beer Subscriptions
Craft Beer Subscriptions
The Brew Box Co. Delivers a Variety of Craft Beers to Your Doorstep
<
20
Animal-Inspired Beer Branding
Animal-Inspired Beer Branding
Bear Down Brewing Puts Forward a Rustic Look
<
19
Literary Beer Bottles
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
<
18
Label-Free Beer Branding
Label-Free Beer Branding
The DEEP LOVE Design Prints Straight on the Bottle
<
17
Self-Serve Craft Beer Stores
Self-Serve Craft Beer Stores
The Growler Station Offers Unique Brews for Those On-The-Go
<
16
Artistic Alcoholic Branding
Artistic Alcoholic Branding
Derouen & Co Designed a Can That Shows the Drink's Personality
<
15
Carbon-Friendly Breweries
Carbon-Friendly Breweries
Green Beer is on Tap at Copenhagen's Norrebro Brewhouse
<
14
Upscale Beer Bottles
Upscale Beer Bottles
Alfaia's Craft Beer Bottles Borrow Traits from Upscale Wine
<
13
Seasonal Beer Bottles
Seasonal Beer Bottles
This Beer Packaging Represents the Spring, Summer, Winter & Fall
<
12
Lucha Libre Logos
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
<
11
Colossal Beer Festivals
Colossal Beer Festivals
Toronto's Festival of Beer Includes Culinary Delights & Good Tunes
<
10
Art-Infused Beer Label Makeovers
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
<
9
Contemporary Classic Menus
Contemporary Classic Menus
Loveland Aleworks' Branding is Inspired by the Town's Railroad History
<
8
Scannable Beer Labels
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
<
7
Minimalist Beer Branding
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
<
6
Cultural Heritage Beer Branding
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
<
5
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
<
4
Craft Beer Packaging
Craft Beer Packaging
The Kabinet Brewery Design Places the Emphasis on Quality
<
3
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
<
2
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
1
Art Deco Alcohol Bottles
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
<