Ontario's Oast House Brewers makes its beer inside of a red barn on a Niagara-on-the-Lake property, which made it an easy process for Inside Design to come up with a beer 2-pack for the brewery's Farmhouse Ales. With a slim barn-inspired carrying case, the story of how the craft beer is made comes forward. On the front of the boxes are a few highlighted points, along with a lengthier description on the sides of the boxes as to the beer's origins.
As well as being extremely compact and easy to transport home because there are fewer bottles on board, the design stand out as one that is even potentially a collectible item. On the front of the boxes is a square cutout that almost looks like a barn door, showing off the coordinating label on the beverage.
Key Themes Behind This Trend
- Craft Beer Packaging
- Opportunity for breweries to create unique and visually appealing packaging that tells the story of their product.
- Compact Transportation Packaging
- Potential for innovative packaging designs that are not only visually appealing but also compact and easy to transport.
- Collectible Packaging
- Demand for packaging that is not just functional but also has collectible value, creating a sense of exclusivity and desirability.
Where This Applies
- Craft Beer
- Craft breweries can explore creative packaging to differentiate their products in a competitive market and enhance the overall consumer experience.
- Packaging Design
- Opportunity for packaging design agencies to collaborate with breweries and create innovative packaging solutions that convey the brand's story and values.
- Collectibles Market
- Potential for collaborations between breweries and collectibles companies to create limited edition packaging that attracts collectors and increases brand loyalty.
