Artisan beer breweries have been making waves in recent months and Barbiere is no exception. The Belgian beer is produced in Toledo, Spain, the spirited city where its packaging was also conceived.
Design studio The Woork Co created the beer's eye-catching labels and branding concept. The brewery's labels, bottles, paper bags and custom soap and notebook novelties are all based on its memorable mascot, a heavily bearded and moustached man.
Embracing bearded grooming, Barb and BIere's products show consistency and unity thanks to their hairy mascot. The Belgian beer’s branding is continuously infused with bearded man illustrations that range in color depending on the brew's flavour. Moreover, each Barbiere bottle features unique typography that adds to its artisan packaging design.