Artisan beer breweries have been making waves in recent months and Barbiere is no exception. The Belgian beer is produced in Toledo, Spain, the spirited city where its packaging was also conceived.
Design studio The Woork Co created the beer's eye-catching labels and branding concept. The brewery's labels, bottles, paper bags and custom soap and notebook novelties are all based on its memorable mascot, a heavily bearded and moustached man.
Embracing bearded grooming, Barb and BIere's products show consistency and unity thanks to their hairy mascot. The Belgian beer’s branding is continuously infused with bearded man illustrations that range in color depending on the brew's flavour. Moreover, each Barbiere bottle features unique typography that adds to its artisan packaging design.
What's Driving This Trend
- Artisan Beer Branding
- There is an opportunity for craft beer breweries to enhance their branding by using unique and memorable designs.
- Beard Grooming Products
- Beard grooming companies and products could expand their market by linking their branding with beer.
- Packaging Design Trends
- There is a current trend for artisanal and unique packaging designs that could be capitalized on by small breweries and other industries.
Who This Affects Most
- Craft Beer Industry
- Craft beer breweries can use unique branding and packaging designs to differentiate their products in a crowded market.
- Beard Grooming Industry
- Beard grooming companies and products can expand their market and appeal to a wider audience through partnership and collaboration.
- Packaging Design Industry
- There is an opportunity for packaging design firms to cater to the growing need for unique and artisanal packaging designs in various industries.
