This concept of tribal beer branding takes advantage of timeless motifs. Certain patterns have been prevalent throughout the history of humans making art, and it's these long-standing styles that foster continuous aesthetic interest. JP Branding took advantage of the Inca symbolism of concentric circles, squares and diamonds to create highly graphic labels for the fictional Inka Premium Beer.
Bold blue, green and red lines instantly capture the attention of the consumer, but these aren't always visible. These more vibrant shapes only appear when the beverage is at its ideal temperature for drinking; otherwise, the standard brown bottles present mystifying geometric forms in white alone. The complete picture of each emblematic label helps to distinguish one type of brew from another, but it also represents either the Earth, the Moon or Agriculture.
What's Driving This Trend
- Timeless Motifs in Branding
- Using ancient and timeless motifs in branding creates continuous aesthetic interest.
- Interactive Packaging
- Packaging that only reveals its design when the product is at its ideal temperature creates a unique and engaging consumer experience.
- Symbolism in Design
- Incorporating symbolic elements in label design helps distinguish different products and adds depth to the brand story.
Who This Affects Most
- Beverage Industry
- The beverage industry can leverage timeless motifs, interactive packaging, and symbolic design to create innovative and captivating branding strategies.
- Art and Design Industry
- Art and design industry professionals can draw inspiration from timeless motifs and symbolism to create visually striking and meaningful works.
- Marketing and Advertising Industry
- Marketing and advertising professionals can explore innovative ways to incorporate interactive packaging and symbolism into brand campaigns to capture consumer attention and create memorable experiences.
