The Summit Brewing Company has announced new distinctive packing art on all its varieties for 2014 to match the distinct taste of Summit’s beers. Summit collaborated with Duffy & Partners to develop more than just a new label design, but rather to create a story behind each unique label and flavor. The new packaging will be slowly coming to stores throughout 2014.
The visual artistry tells stories of Minnesota landmarks and unique ingredients, a true homage to Summit Brewery’s home state. The brand's evolution from 1986 is showcased in an incredibly notable design commemoration. Mark Stutrud remarks that the company is "evolving during an exciting time for the craft beer industry, and our brand reflects that evolution" -- and so does the new packing artistry.
Summit Brewing Company brews 13 different varieties of frothy premium craft beer currently available in 17 different states across the U.S. The collaboration with premier design company Duffy & Partners has resulted in crafty soulful beer labels and packaging.
Art-Infused Beer Label Makeovers
More Stats +/-
Literal Beer Branding
Plastic Pint-Like Packaging
Pop Culture Beer Branding
Lab-Inspired Beer Branding
Location-Based Brew Branding
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