Immersive experiences, infusing ordinary objects with tech and brands embracing multimedia as a means of marketing include some of the themes that weave the top 2014 multimedia trends together.
When it comes to increased immersion, this can be seen in movie theater screens that wrap 360 degrees around movie-goers, making them much more apart of the sights, sounds and cinematic experiences. In the home, more affordable examples of multimedia include high-tech yoga mats that monitor workouts alongside connected apps, furniture that's been enhanced with technology to automate daily tasks and sneaker attachments that you can make yourself to harness the power of your footsteps to charge a phone.
Using virtual and augmented reality, advertisements, experiences and packaging are making it easier to seem as though you've transported yourself to another place or time.
For more insights on the future of multimedia and technology, check out our 2015 Trend Report.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
