A new Brioni flagship store just opened up in Milan to coincide with Milan’s menswear fashion week and if you happen to be in need of a bespoke suit, the store's new virtual mirror is worth buying a ticket to Italy for.
The Brioni Miror is a new suiting technology that features a personalized made to measure feature that helps its clientele virtually visualize thousands of fabric and color choices on a virtual mannequin. The Brioni Miror is being introduced in three stages. For now, consumers are able to browse virtual looks, but by next year, customers will be able to build multi-purpose wardrobes. By 2017, it's anticipated that Brioni shoppers will be able to look in an actual digital mirror and see themselves modeling the suits, with fabrics and patterns rendered in HD.