A new Brioni flagship store just opened up in Milan to coincide with Milan’s menswear fashion week and if you happen to be in need of a bespoke suit, the store's new virtual mirror is worth buying a ticket to Italy for.
The Brioni Miror is a new suiting technology that features a personalized made to measure feature that helps its clientele virtually visualize thousands of fabric and color choices on a virtual mannequin. The Brioni Miror is being introduced in three stages. For now, consumers are able to browse virtual looks, but by next year, customers will be able to build multi-purpose wardrobes. By 2017, it's anticipated that Brioni shoppers will be able to look in an actual digital mirror and see themselves modeling the suits, with fabrics and patterns rendered in HD.
What's Driving This Trend
- Interactive Tailoring Mirrors
- The development of interactive tailoring mirrors allows customers to visualize fabric and color choices on virtual mannequins, enhancing the bespoke suit shopping experience.
- Virtual Wardrobe Building
- The introduction of virtual wardrobe building capabilities enables customers to create versatile and personalized clothing collections.
- HD Digital Mirrors
- The integration of HD digital mirrors allows customers to see themselves modeling suits with accurate fabric and pattern rendering, revolutionizing the try-on process.
Who This Affects Most
- Fashion Retail
- Interactive tailoring mirrors and virtual wardrobe building create opportunities for fashion retailers to offer personalized and immersive shopping experiences.
- E-commerce
- The implementation of interactive tailoring mirrors and virtual wardrobe building in E-commerce platforms enhances the online shopping experience, providing customers with more accurate visualizations.
- Tailoring and Suiting
- The use of HD digital mirrors in the tailoring and suiting industry revolutionizes the try-on process, allowing customers to better visualize and choose their bespoke garments.
