British Airways' Happiness Blanket Reflects a Traveler's Feelings

 - Jul 3, 2014
References: skift & luxurylaunches
British Airways' Happiness Blanket is equipped to do more than just wrap you up in warmth—it will also give off different colors to represent the emotions you're feeling. The Happiness Blanket is woven with optical fiber brainwave-measuring neuro-sensors that will change between hues of red and blue, based on how relaxed a traveler becomes. As of now, the blanket is only being tested by volunteers on trans-Atlantic flights, but the data collected from the blankets will be used to improve various parts of in-flight service, from meals to menu and movie options.

Earlier this year, British Airways put together a study that highlighted seven emotions that travelers experience in the air, including everything from feeling the need for control to security and excitement.