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45 Interactive Billboards

From Talking Beer Billboards to Pet Adoption Beacon Ads

— August 18, 2015 — Marketing
While massive posters have been an effective way to advertise in the past, these interactive billboards act as a more significant display method. By interacting with viewers, they create an instant connection which makes consumers more likely to retain their ad message.

Some interactive billboards create humorous conversations by personifying a brand's mascot. This is seen in Shock Top's billboard that features a humanized orange slice, called Wedge Head. This mascot carries on various conversations with passersby. The significance of this ad is that the conversations happen in real time. Other examples like Forever 21's thread-based billboard encourage consumers to submit Instagram images, which are recreated in an artistic way and shared inside various retail locations.

Each of these interactive ad experiences embraces sensory marketing tactics. They allow consumers to enjoy a more personalized brand interaction and strengthen consumer relationships.
6.9
Score
Popularity
Activity
Freshness
44
Nature-Mimicking Billboards
Nature-Mimicking Billboards
Brian Kane Made These Nature Billboards to Reduce Driver Distractions
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43
Experiential Adoption
Experiential Adoption
Laura McQuarrie Counts Down Her Top Picks for Pet Adoption Initiatives
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42
Distance-Minding Auto Ads
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
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41
Helpful Parking Billboards
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
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40
Billboard Parking Aids
Billboard Parking Aids
This Video Billboard Uses 'Human Helpers' to Help You Park Your Car
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39
Self-Regenerating Advertisements
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
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38
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
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37
Interactive Beverage Ads
Interactive Beverage Ads
The New Pepsi Ad Campaign Aims to Take Advantage of World Cup Buzz
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36
Flight Simulation Billboards
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
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35
Interactive Car Racing Ads
Interactive Car Racing Ads
This Mazda Ad Gets a Theater Audience to Race Cars with Their Phones
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34
Interactive Drinking Ads
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
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33
Anatomical Interactive Billboards
Anatomical Interactive Billboards
A Campaign by Voyages Travel Agency Features Giant Body Parts
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32
Pet Adoption Beacon Ads
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
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31
Interactive Shadow Booths
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
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30
Interactive Flamethrowing Billboards
Interactive Flamethrowing Billboards
The ICE&FIRE; Interactive Drink Ad Calls for Social Media
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29
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
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28
Interactive Tattoo Removal Ads
Interactive Tattoo Removal Ads
MacLaren McCann Created a Brilliant Way to Advertise for Tattoo Rem
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27
Refreshing Drink Ads
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
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26
Interactive Billboard Spoofs
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
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25
Interactive Detachable Billboards
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
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24
Interactive LCD Buses
Interactive LCD Buses
The Willie Bus Incorporates LCD Technology into Bus Advertisements
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23
Interactive Outfit Rating Ads
Interactive Outfit Rating Ads
A.S. Colour's Interactive Retail Window Rates Outfit Colors
<
22
Interactive Hair-Blowing Subway Ads
Interactive Hair-Blowing Subway Ads
This Interactive Ad Recognizes When Trains are Coming & Reacts
<
21
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
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20
Face-Pairing Museum Campaigns
Face-Pairing Museum Campaigns
Interactive Museum Strategy Rijks Emotions Matches Faces to Artwork
<
19
Interactive Shrinking Ads
Interactive Shrinking Ads
This Anti-Bullying Film Gets Shorter Each Time You Share it on Facebook
<
18
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
17
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
<
16
Mind-Controlled Gaming Billboards
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
<
15
Colossal Interactive Billboards
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
<
14
Touch-Activated Denim Ads
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
<
13
Experiential Pharmaceutical Ads
Experiential Pharmaceutical Ads
This Pop-Up Retail Display is Designed for the OPA
<
12
Talking Beer Billboards
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
<
11
Food Origins-Exposing Ads
Food Origins-Exposing Ads
'System U' Grocers Created Video Ads of Food Origins in Supermarkets
<
10
Interactive Avatar-Making Billboards
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
<
9
Airplane Interactive Billboards
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
<
8
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
7
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<
6
Perspective Illusion Billboards
Perspective Illusion Billboards
Best FM's Interactive Poster Gets People to Shake Their Heads
<
5
Interactive Blood Donation Ads
Interactive Blood Donation Ads
This Poster Charges Phones and Encourages People to Donate Blood
<
4
Shoppable Construction Barriers
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
<
3
Multi-Message Bench Marketing
Multi-Message Bench Marketing
This Homeless Shelter Advertising Campaign Has Multiple Functions
<
2
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<
1
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
<