Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer

When it's summer, everybody wants to be out enjoying the sun and this interactive bus stop ad by Lipton is a brilliant way to help people cool off in the process. Lipton took over an entire bus stop, making it known as the 'Cool Down Stop,' with a panel on one side that encouraged people waiting to press it. By pressing the button, people on the street were lightly misted with cold water, giving them a refreshing break from the beating sun.

Although there images of Lipton products splashed all over the bus shelter, there are no physical drinks involved in the campaign. However, this is a really clever way to build association that Lipton iced tea equals summer refreshment when it's unbearably hot outside.