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25 Interactive Print Marketing Examples

From Content-Sharing Coffee Cups to Animated Obituary Ads

— March 31, 2015 — Marketing
Newspapers, magazines and flyers may be dying forms of communication and advertising, but these examples of engaging marketing show them being revitalized with help from technology.

Despite looking like normal prints, examples like Beck's Playable Posters and the record cover for DJ QBert's Extraterrestria trigger sounds when prompted by touch. Similarly, other actions can be offset, such as C&A's magazine ad that features a real Facebook like button, or Wired's ad for the Motorola Moto X, which actually changes color when different buttons are pressed. Appealing to more than a consumer's sense of sight and touch, getting multiple senses to be involved at once through print advertising creates a novel experience that's also much more memorable.
6.7
Score
Popularity
Activity
Freshness
25
Currency-Augmenting Apps
Currency-Augmenting Apps
KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
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24
Animated Obituary Ads
Animated Obituary Ads
The 'Interactive Obituary' Brings Newspaper Postings to Life
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23
Interactive Music-Issuing Posters
Interactive Music-Issuing Posters
Beck's Playable Posters Emits Tunes Every Time It is Touched
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22
Refreshing Drink Ads
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
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21
Interactive Auto Ads
Interactive Auto Ads
Ford's Interactive Print Ad Reveals the Explorer's Best Features
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20
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
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19
Augmented Chocolate Wrappers
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
<
18
Content-Sharing Coffee Cups
Content-Sharing Coffee Cups
The Concept Behind 'PositiviTea' is That Tea Fixes Everything
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17
Solar-Powered Print Ads
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
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16
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
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15
Augmented Christmas Countdowns
Augmented Christmas Countdowns
Milka's Christmas Calendar is Interactive
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14
Augmented Reality Auto Showrooms
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
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13
Speaking Smartphone Ads
Speaking Smartphone Ads
Reporters Without Borders Creates Print Ads That Actually Speak to You
<
12
Interactive Shopping Tomes
Interactive Shopping Tomes
The 2013 IKEA Catalog App Offers a Unique Buying Experience
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11
Noisy Interactive Posters
Noisy Interactive Posters
Saxsofunny Promotion Uses Themed Tactile Print Ads
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10
Augmented Reality Romance Apps
Augmented Reality Romance Apps
Starbucks Valentine's Day Cup Magic Helps You Spread the Love
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9
Plug and Play Print Ads
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
<
8
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
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7
Augmented Sausage Packaging
Augmented Sausage Packaging
Bemis' Transforms Branding with Interactive Package Systems
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6
World Cup Fry Packaging
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
<
5
Lamp-Converting Posters
Lamp-Converting Posters
The Lladro Lighting Ad Campaign Transforms into a Practical Light Source
<
4
Interactive Print Magazine Ads
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
<
3
Touch-Worthy News App Ads
Touch-Worthy News App Ads
The Veja for iPad Campaign Promotes Very Tangible Tablet Events
<
2
Augmented Reality Snack Boxes
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
<
1
Interactive Print Ads
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
<