From Content-Sharing Coffee Cups to Animated Obituary Ads
Laura McQuarrie — March 31, 2015 — Marketing
Newspapers, magazines and flyers may be dying forms of communication and advertising, but these examples of engaging marketing show them being revitalized with help from technology.
Despite looking like normal prints, examples like Beck's Playable Posters and the record cover for DJ QBert's Extraterrestria trigger sounds when prompted by touch. Similarly, other actions can be offset, such as C&A's magazine ad that features a real Facebook like button, or Wired's ad for the Motorola Moto X, which actually changes color when different buttons are pressed. Appealing to more than a consumer's sense of sight and touch, getting multiple senses to be involved at once through print advertising creates a novel experience that's also much more memorable.
Despite looking like normal prints, examples like Beck's Playable Posters and the record cover for DJ QBert's Extraterrestria trigger sounds when prompted by touch. Similarly, other actions can be offset, such as C&A's magazine ad that features a real Facebook like button, or Wired's ad for the Motorola Moto X, which actually changes color when different buttons are pressed. Appealing to more than a consumer's sense of sight and touch, getting multiple senses to be involved at once through print advertising creates a novel experience that's also much more memorable.
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