It is not every day that a person will come across an ad campaign that is as practical as it is informative; enter the Lladro Lighting campaign. The brand decided to market its latest range of chandeliers, lamps and sconces by creating interactive posters that converted into lampshades themselves. Mounted in corners, the Lladro Lighting posters show potential in something common placed and simple.
The Lladro Lighting ad campaign was conceived and executed by Crayons Advertising, an ad agency based in New Delhi, India. It was art directed by Ashish Rehi with creative direction by Vishal Chemjong, who also worked on the copy. Available in three different and equally vibrant colorways, the posters and resulting lampshades all take on dynamic geometric forms that will bring to mind pop up books for children.