In order to show off the most innovative features of the Ford Explorer, these interactive print ads help to bring them to life. The three print ads are set up so that you only need to scan a QR code, rather than downloading an app.
Once a particular code is scanned, the phone can be placed on the print ad itself where indicated in order to reveal an animation that shows off features like Park Assist, Power Fold or Adaptive Cruise Control. Since the ads are incomplete when you first look at them, you can't help but want to add your phone to the pictures and see what happens. Rather than showing off these features with a commercial or something more involved like a game, this is a pretty happy medium.