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35 Interactive Hashtag Campaigns

These Online Marketing Campaigns Trade Hashtag Use for Incentives

— April 22, 2015 — Marketing
These online marketing campaigns make the most of hashtags by rewarding consumers who engage a brand with something that they desire on the spot. For example, tweeting #PoloTag gave people in South Africa the chance to spontaneously take part in a Volkswagen vehicle test drive, while Heineken's #SparkMyParty aimed to make live house parties in NYC better by showing up with balloons, beer, a DJ and more.

Since many of today's young consumers would rather be participants than targets of an advertisement, these brand campaigns help to create experiences that are genuinely worth sharing. As well as generating lots of attention in the physical world, these examples of branded hashtag campaigns are also successful at collecting conversations on the web and spreading them across social media so that more people can join in.
6.2
Score
Popularity
Activity
Freshness
34
Hashtag-Hijacking Campaigns
Hashtag-Hijacking Campaigns
Max Kurstjens' Promotional Campaign Appeals to Potential Employers
<
33
Social Media-Inspired Cars
Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag
<
32
Millennial Photography Campaigns
Millennial Photography Campaigns
Nikon's 'I AM Generation Image' Appeals to the Instagram Age
<
31
Kind Travel Campaigns
Kind Travel Campaigns
Airbnb Challenges People to Do Something Good in the World with $10
<
30
Chauffeured Shopping Promotions
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
<
29
Tweet-Fueled Rickshaw Rides
Tweet-Fueled Rickshaw Rides
Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location
<
28
Interactive Flamethrowing Billboards
Interactive Flamethrowing Billboards
The ICE&FIRE; Interactive Drink Ad Calls for Social Media
<
27
Mustachioed Social Media Campaigns
Mustachioed Social Media Campaigns
The #JeepStacheContest Rewards Those with Movember 'Staches
<
26
Ad Clean-Up Campaigns
Ad Clean-Up Campaigns
Free the Article Wipes Away Digital Advertisements That Clutter Screens
<
25
Personalized Music Videos
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
<
24
Crowdsourced Social Media Songs
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
<
23
Captain Imitation Competitions
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
<
22
Melting Livestream Competitions
Melting Livestream Competitions
This Domino's Pizza Live Video Contest Had Fans Watch Ice
<
21
Doodled Lunch Campaigns
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
<
20
Tweet-Leased Weenie Mobiles
Tweet-Leased Weenie Mobiles
The Tweet2Lease Contest Offers the Oscar Mayer Wienermobile for a Day
<
19
Instagram-Like Food Studios
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
<
18
Sneaky Tweet-Revealed Ads
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
<
17
Personalized Recipe Campaigns
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
<
16
Tailored Video Response Campaigns
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
<
15
TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
<
14
Lottery Beer Taps
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
<
13
Social Media Retail Campaigns
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
<
12
Cool Mom Ad Campaigns
Cool Mom Ad Campaigns
These Commercials Aim to Negate Stereotypes of At-Home Moms
<
11
Filmic Photographer Contests
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
<
10
Social Media Vending Machines
Social Media Vending Machines
WWF Canada & Telus' Vending Machine Releases Panda Toys for Tweets
<
9
Cheap Fun Campaigns
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
<
8
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
7
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
6
Interactive Beer Posters
Interactive Beer Posters
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
<
5
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
<
4
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
<
3
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
<
2
Recipe Infographic Campaigns
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
<
1
Spontaneous Party Campaigns
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
<