Retailers are coming up with unique ways to use social media in campaigns and 'Hack the Price' is one of the latest to make an impact. Created by leisurewear brand OnePiece, Hack the Price is a hashtag consumers are encouraged to use in order to collectively reduce the cost of an Original Jumpsuit. Whether shared on Twitter, Facebook or Instagram, this interactivity will create a strong connection between the brand and consumer.
By granting customers complete control over the ultimate price of the jumpsuit through Hack the Price, OnePiece will help spread brand awareness across various social platforms in a very organic way. This campaign comes hot on the heels of its previous Social Currency campaign in which shoppers converted their social following into dollar amounts for in-store purchases.