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35 Instagram Innovations

From Instagram-Shoppable Milkshakes to Fashion Influencer Photo Pits

— May 6, 2016 — Tech
From Instagram-dedicated photo pits at fashion week to cult favorite facial cleansers inspired by Instagram comments, the latest Instagram innovations highlight the ways in which brands are leveraging the platform to generate organic buzz, despite ever-increasing saturation within the lifestyle blogging medium.

Sonic Drive-In ran an experiential campaign at both Coachella 2016 weekends that let attendees order specially designed "square" milkshakes on Instagram. The user was able to have their milkshake delivered at the event and was aimed at promoting the brand's new premium milkshake menu.

Additionally, the omnipresence of the image-sharing platform can be seen influencing traditional mediums such as print advertising with campaigns, like the TV spot for Menlook that opted to create square-shaped visuals. The Instagram-inspired campaign featured popular users from the platform like Romain Costa, Quyen Mike and Tarek Q.
6.9
Score
Popularity
Activity
Freshness
35
Recycled Photo-Sharing Features
Recycled Photo-Sharing Features
The New Instagram Reshare Feature Lets Users Post Others' Content
<
34
Competitor-Tracking Apps
Competitor-Tracking Apps
This Unmetric App Allows Brands to Set Up Social Media Tracking
<
33
Restructuring Social Media Platforms
Restructuring Social Media Platforms
Instagram Feeds are Changing to Focus More on Relevance
<
32
Social Music Mixers
Social Music Mixers
Miller Genuine Draft Created 'RemixGram' to Help Fans Make Music on Instagram
<
31
Future-Focused Social Media Apps
Future-Focused Social Media Apps
The 'Willy' App Stores Posts and Shares Them in the Future
<
30
Monochromatic Photo-Sharing Platforms
Monochromatic Photo-Sharing Platforms
A Black and White Instagram Design is Currently Being Tested
<
29
Instagram-Inspired TV Ads
Instagram-Inspired TV Ads
This TV Advertisement from Menlook is Constructed of Instagram Photos
<
28
Animated Travel Campaigns
Animated Travel Campaigns
Eurostar is Using Creative Instagram Posts to Drive Engagement
<
27
Automated Social Marketing Tools
Automated Social Marketing Tools
'Gram Growth' Streamlines Instagram Marketing for Fast Growth
<
26
Heart-Sharing Campaigns
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
<
25
Digital-First Makeup Campaigns
Digital-First Makeup Campaigns
The Makeup Brand NYX Infuses Crowd Sourcing into its Campaigns
<
24
Filmic Adventure Campaigns
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
<
23
Crowdsourced Beauty Cleansers
Crowdsourced Beauty Cleansers
Glossier's New Gel Cleanser Was Developed with Help from Fans
<
22
Rooftop Instagram Stunts
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
<
21
Custom Social Photo Algorithms
Custom Social Photo Algorithms
This New Instagram Update Could Change the Way Users Post Forever
<
20
Quirky Bee Campaigns
Quirky Bee Campaigns
This 'Bring Back the Bees' Campaign Removes the Letter "B" on Social Media
<
19
In-App Escape Rooms
In-App Escape Rooms
The TFSS Instagram Account Hosts an Interactive Escape Room Experience
<
18
Fashion Influencer Photo Pits
Fashion Influencer Photo Pits
Cadillac Fairview's CF Style Instapit Catered to Bloggers
<
17
Social Gen Z Platforms
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
<
16
Social Media Billboards
Social Media Billboards
The First-Ever Instagram Advertising Campaign is Launching in France
<
15
Hater-Referencing Tour Tees
Hater-Referencing Tour Tees
The Beyoncé Formation Tour Merchandise Calls Out Her Nay-Sayers
<
14
Interconnected Instagram Videos
Interconnected Instagram Videos
Jägermeister's 'Insta-Hack' Plays with Videos on Instagram
<
13
Emoji Analysis Campaigns
Emoji Analysis Campaigns
Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use
<
12
Robotic Dating App Stunts
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
<
11
Social Media Magazines
Social Media Magazines
Ballantine has Launched an Interactive Whiskey Magazine on Instagram
<
10
Athletic Instagrammer Editorials
Athletic Instagrammer Editorials
Stylecaster Profiles Kayla Itsines and Her Athletic Style
<
9
Graphic Design Cookies
Graphic Design Cookies
Holly Fox Transforms Her Digital Designs into Edible Artwork
<
8
Modeling Doll Campaigns
Modeling Doll Campaigns
This Campaign Features a Doll of Derek Zoolander and Barbie on Instagram
<
7
Social Media Travel Guides
Social Media Travel Guides
The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
<
6
Instagram-Shoppable Milkshakes
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
<
5
Top Model Lipstick Collections
Top Model Lipstick Collections
The Joan Smalls Lipstick Line for Estee Lauder Includes 12 Shades
<
4
Narrative Experiential Tv Campaigns
Narrative Experiential Tv Campaigns
This Mr Robot Campaign Sent Fans Hunting for Hidden Cash Drops
<
3
Custom Dessert Campaigns
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
<
2
Social Shopping Pop-Ups
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
<
1
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
<