Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors

 - Jul 21, 2015
References: flavorize.me & refinery29
With a new campaign called 'Flavorize Me,' Talenti is putting Facebook, Twitter and Instagram to use in order to call out a favorite ice cream flavor.

The campaign analyzes social media posts in order to create a custom flavor based on the parts of one's personality shared online. Although crowd-pleasing ice cream flavors include classics like vanilla, chocolate and strawberry are standards, Talenti digs a little bit deeper for this initiative. Profiles are judged on a combination of sweet, salty and bitter elements, resulting in the creation of complex flavors like 'Sugar Apple Ginger Cake Nectarine' or Pear Apple Cider Poppy Seed.'

Beyond being a fun way to see a social account turned into a dessert flavor, Talenti is using this platform as a way to source new flavor ideas. Near the end of the summer, a few of the custom flavors will actually end up being produced for a select few participants.