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Celebratory Ice Cream Campaigns

The Häagen-Dazs 'Love The Mix' Campaign Encourages Playfulness

— June 5, 2021 — Marketing
The Häagen-Dazs 'Love The Mix' campaign is being launched by the brand in the UK as a continuation of its 'Don't Hold Back' concept debuted in 2020 and encourages consumers to have a little more fun in their everyday life. The campaign sees a split image of two women enjoying ice cream with their upper body floating in a pool and the lower half reclining on a couch This is meant to be a play on the Häagen-Dazs Duo ice creams that have both smooth and crunchy ingredients, while also encouraging everyday lifestyle changes that are small but noteworthy.

Marketing Manager Kat Jones explained the new Häagen-Dazs 'Love The Mix' campaign further saying, "This summer, after an especially difficult year, we want to celebrate what happens when contrasting things come together to become something even better and bolder. It is not just our new Duo and Cocktail Collection ice creams that follow this theme, Love the Mix embraces all the different aspects and quirks of ourselves and our lives. The campaign has an impressive, expected reach of 95% of the brand’s target audience, and its widespread presence means we are expecting to remain top of mind with shoppers especially as lockdown begins to ease that little bit more.”
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