Häagen-Dazs Cocktail Ice Creams are Infused with a Touch of Rum
Michael Hemsworth — May 18, 2021 — Marketing
References: häagen-dazs & foodbev
These new Häagen-Dazs cocktail ice creams are an alternative way for consumers to enjoy the sweet flavor of a cocktail this summer. The ice creams are being launched by the General Mills-owned brand in the UK in two flavor varieties including Piña Colada and Lime Mojito Sorbet, which are both infused with a touch of rum. The products will be launching exclusively at Asda locations starting on May 23, 2021 at a price point of £4.99 per pint.
Marketing Manager at Häagen-Dazs UK Kat Jones boasted about the new Häagen-Dazs cocktail ice creams saying, "Just in time for summer, the new cocktail collection will open up incremental consumption occasions day-to-night, like social events, celebrations, or even an alcoholic substitute. With these flavours we’re directly responding to the trend of no and low alcoholic beverage intake. Consumers still enjoy the taste and occasional tipple, so we’re sure our cocktail flavours will go down a treat.”
Marketing Manager at Häagen-Dazs UK Kat Jones boasted about the new Häagen-Dazs cocktail ice creams saying, "Just in time for summer, the new cocktail collection will open up incremental consumption occasions day-to-night, like social events, celebrations, or even an alcoholic substitute. With these flavours we’re directly responding to the trend of no and low alcoholic beverage intake. Consumers still enjoy the taste and occasional tipple, so we’re sure our cocktail flavours will go down a treat.”
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