The first-ever Instagram advertising campaign is set to launch this summer in France, with animated content from the photo-sharing app appearing everywhere from the Internet to movie theaters and outdoor display ads. The content of the ads will celebrate content from the local community of French Instagram users.
The announcement of this Instagram advertising campaign comes just ahead of the start of the UEFA Euro 2016, which may be a focal point of the advertisements, especially with increased competition from Snapchat.
This year, other online giants like Amazon and PayPal have also made their mark on traditional advertising channels. This succeeds at catching the eyes of audiences in some of the most unexpected places, especially while many marketers are seeking alternate forms of advertising.