Lea Michele is a celebrity that's helping Burt's Bees share the core message of its Bring Back the Bees campaign with messages like this one: "The world can’t e eautiful without the ees. Help me and urt’s ees ring them ack." This caption was recently posted to the star's Instagram page and it's riddled with typos for a reason.
The Bring Back the Bees campaign aims to show how strange the world will become without bees, by removing the letter "B" from all messaging. Burt's Bees is encouraging people to participate by posting similar messages without the letter B across Twitter and Instagram. For every post that follows this theme with a post that includes #BringBackTheBees, The Burt’s Bees Foundation will plans 1,000 wildflower seeds in support of reviving bees.
Along with this campaign, urtsees.com can be used to access the BurtsBees.com homepage.
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