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Jägermeister's 'Insta-Hack' Plays with Videos on Instagram

 - Apr 18, 2016
References: instagram & adsoftheworld
In order to make the most of a user's ability to post videos on Instagram, Jägermeister created 'The Insta-Hack.'

Rather than creating videos that were completely separate from one another, the videos featured actions that would happen when scrolling between content posted to the social media platform. For instance, one video featured a bottle with its contents being poured into the frame of the next video, which contained a small chilled shot glass.

There have been dozens of creative Instagram campaigns to play with the network's grid system, tagging feature and the way likes are given out, but The Insta-Hack introduces an entirely new way for users to interact with branded content on social media.