To celebrate the opening of the new Tanger Outlets in Savannah, Georgia, the shopping mall chain set up a variety of stations where shoppers could engage in multiple ways on social media.
This included "pop-up social stops," where people could pick their favorite platform to share their experiences. With the Tanger Dream Cloud, people could trade a tweet for a coupon. At the Tanger Instagram Lounge, people could snap a selfie and post it with the #GoTanger tag in order to have the post appear on a digital wall and be entered for a draw to win a shopping spree. At the Like it or Love it Polling Station set up on an iPad, shoppers could identify their favorite item with a tap of their finger for a chance to win it.
More than 78,000 people flocked to the opening of this new Tanger Outlets location, proving that brick and mortar stores and stations still have merit, especially when they are amplified with digital and social media.