Luxury beauty brand SpaceNK has opened an interactive, digitally-oriented pop-up in London, England that encourages guests to share their own personal version of beauty by participating in three unique activities.
The 'Beauty Space" is divided into three rooms. First, guests enter the "the beauty cabinet that dreams are made of," where they are invited to build their own beauty cabinet made up of SpaceNk products and share it on Instagram for a chance to win prizes. Next, they enter the "the ultimate beauty pick 'n' mix" room, where a brand advisor helps them select a variety of beauty samples. Lastly, is the mirrored infinity room called "Strike a pose in your beauty space," where they can snap futuristic selfies while wearing their new products. The pop-up is part of a larger beauty space campaign being run by the brand, which launched in June.
No doubt, this innovative pop-up store highlights the benefits of combining experiential marketing with digital campaigns, as it cleverly has its guests act as SpaceNK micro promoters in exchange for a fun, interactive experience.
Image Credit: SpaceNK