The latest Nordstrom Instagram campaign takes fashion marketing to new heights. Launched in celebration of the luxury department store's 2015 Anniversary Sale, this art installation graces the rooftop of Seattle's flagship location.
Featured in a promotional video, the oversized social media post was built using a series of props including printed fabrics and novelty clothing hangers. The result was not only shared on the retailer's Instagram account but was also captured mid-construction with an iPhone device that was strapped to a drone.
The recorded footage was also streamed live via Periscope, immersing Nordstrom fans into an unforgettable social media campaign. This Nordstrom Instagram campaign is branded with the #NSALE hashtag and illustrates the luxury retailer's understanding of a millennial demographic.