In an attempt to reach youthful demographics, IHeartRadio's social media vending machine offers free merchandise in exchange for visitors' Instagram posts. The pop-up kiosk toured American universities and colleges and offered free t-shirts to those who shared their love for IHeartRadio via their social networks.
This social media vending machine is not the first of its kind and follows similar retail models that rely on technology. Appealing to the millennial mindset, this retail concept promotes a brand while giving visitors an experience they won't soon forget.
The marketing strategy garnered IHeartRadio over 5 million online impressions and was ultimately a success among students and young consumers who were able to participate in the brand's social media-fueled stunt.