From Exam-Based Brand Activations to Scholastic Lip Dubs
Jana Pijak — August 24, 2016 — Marketing
These examples of school-oriented marketing range from Snapchat recruitment ads to anti-harassment campus apps that are designed to make the college experience of female students a more safe and supportive one.
In addition to standouts like Callisto -- a post-secondary platform that lets users report on-campus harassment promptly -- other notable examples include magazine-branded campus tours like a recent hosted by African American publication Essence. The tour aimed to empower young Black and featured various guest speakers and fun giveaways.
Pokemon Go to Kanye West-inspired college course round off this list of school-oriented marketing innovations and are not only fun and engaging for fans of both but are also simultaneously educational, earning participants credits toward their graduate degree.
In addition to standouts like Callisto -- a post-secondary platform that lets users report on-campus harassment promptly -- other notable examples include magazine-branded campus tours like a recent hosted by African American publication Essence. The tour aimed to empower young Black and featured various guest speakers and fun giveaways.
Pokemon Go to Kanye West-inspired college course round off this list of school-oriented marketing innovations and are not only fun and engaging for fans of both but are also simultaneously educational, earning participants credits toward their graduate degree.
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