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19 School-Oriented Marketing Innovations

From Exam-Based Brand Activations to Scholastic Lip Dubs

— August 24, 2016 — Marketing
These examples of school-oriented marketing range from Snapchat recruitment ads to anti-harassment campus apps that are designed to make the college experience of female students a more safe and supportive one.

In addition to standouts like Callisto -- a post-secondary platform that lets users report on-campus harassment promptly -- other notable examples include magazine-branded campus tours like a recent hosted by African American publication Essence. The tour aimed to empower young Black and featured various guest speakers and fun giveaways.

Pokemon Go to Kanye West-inspired college course round off this list of school-oriented marketing innovations and are not only fun and engaging for fans of both but are also simultaneously educational, earning participants credits toward their graduate degree.
4.8
Score
Popularity
Activity
Freshness
19
Sporty Alumni Party Ads
Sporty Alumni Party Ads
This Recreated Toga Party Ad by Nike Honors Memebers of Oregon Alumni
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18
Charade-Like College Ads
Charade-Like College Ads
This McCann Melbourne Ad Metaphorically Displays Things Students Learn
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17
Interrupted Streaming Campaigns
Interrupted Streaming Campaigns
This Netflix Brazil Campaign Attempts to Get Students to Study
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16
Scholastic Lip Dubs
Scholastic Lip Dubs
The Out of the Blue All I Want for Christmas is You Video is from Oxford
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15
Exam-Based Brand Activations
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
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14
Student-Targeted Fragrance Campaigns
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
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13
Girls Coding Camps
Girls Coding Camps
Victoria's Secret Angel Karlie Kloss is Running a Summer Code Camp for Youth
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12
Gamified Campus Tours
Gamified Campus Tours
This University Incorporated Pokémon GO into Its Campus Tours
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11
On-Campus Cookie Giveaways
On-Campus Cookie Giveaways
Insomnia Cookies' Student Events Feature Campus Marketing Reps
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10
Immersive Online Campus Tours
Immersive Online Campus Tours
Princeton Offers Online Tours for People Who Cannot Attend In Person
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9
Youth-Focused Furniture Ads
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
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8
Campus Tour Hiring Campaigns
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
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7
Employee-Attracting Incentives
Employee-Attracting Incentives
Mother New York's Candle Concept Aims to Attract College Applicants
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6
Secretive Student Concerts
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
<
5
Educational Fast Food Promotions
Educational Fast Food Promotions
This Chain Offers Free WiFi to Students Who Can Pass an Exam
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4
Digital Campus Vending Machines
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
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3
Freshman-Focused Campaigns
Freshman-Focused Campaigns
The Target 'Back to College' Campaign Offers Students the Essentials
<
2
Snapchat Recruitment Campaigns
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
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1
Social Media Vending Machines
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
<