This Chain Offers Free WiFi to Students Who Can Pass an Exam
Katherine Pendrill — March 31, 2016 — Marketing
KFC Romania recently teamed up with MRM/McCann Romania to offer free WiFi to students who can answer skill-testing questions. The initiative was launched after the majority of the country's high school students were unable to pass the baccalaureate exam. Now KFC is tackling the issue by rewarding those who study for the exam.
The 'WiFi Test Campaign' is an initiative that aims to provide free WiFi for students in Romania. As part of the campaign, KFC's router software will be embedded with 1,600 questions compiled from old baccalaureate exams. Students will then be required to answer these questions correctly in order to gain access to the free WiFi. For each question the student answers correctly, they will receive one hour of free WiFi at a KFC location. Is the student answers the question incorrectly, the program will show them the right answer.
The initiative encourages students to study by giving them a way to test their knowledge without limiting themselves to textbooks.
The 'WiFi Test Campaign' is an initiative that aims to provide free WiFi for students in Romania. As part of the campaign, KFC's router software will be embedded with 1,600 questions compiled from old baccalaureate exams. Students will then be required to answer these questions correctly in order to gain access to the free WiFi. For each question the student answers correctly, they will receive one hour of free WiFi at a KFC location. Is the student answers the question incorrectly, the program will show them the right answer.
The initiative encourages students to study by giving them a way to test their knowledge without limiting themselves to textbooks.
Trend Themes
1. Interactive Learning Initiatives - The 'WiFi Test Campaign' by KFC Romania exemplifies an interactive learning initiative that engages students through technology.
2. Technology-enabled Rewards Programs - KFC's 'WiFi Test Campaign' demonstrates the potential of using technology to create rewards programs that motivate specific behaviors, such as studying.
3. Gamification for Educational Incentives - The inclusion of skill-testing questions in the KFC campaign highlights the trend of using gamification to incentivize educational pursuits.
Industry Implications
1. Fast Food - Fast food chains, like KFC, can explore incorporating educational incentives and technology-driven initiatives to attract and engage student customers.
2. Telecommunications - Telecommunications providers have the opportunity to partner with educational institutions or businesses to offer WiFi-based rewards systems, leveraging connectivity as an incentive.
3. Edtech - EdTech companies can develop innovative solutions and platforms that combine education and gamification, incorporating engaging elements like quizzes and rewards to enhance learning experiences.
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