The marketing agency Campus Solutions recently teamed up with Parlux Ltd. to promote the release of a new fragrance called 'Ecko Unltd. 72.' In order to capture the brand's target audience, the marketing team set up a series of interactive events at college campuses across the country.
The Ecko Unltd. 72 campaign involved visits to 11 college campuses during each school's Homecoming event. The brand then set up a series of interactive activities that were integrated into football-tailgating events. In addition to on-campus events and giveaways, the brand also initiated a corresponding social media campaign. As Bryan Carbone of Campus Solutions explains, the event was designed to help the brand reach its target demographic and build "awareness with a college audience that has yet to develop brand loyalty."
By integrating its marketing efforts into existing campus activities, Ecko Unltd. 72 successfully connected with young, college-age men.