During the week of the ENEM (Exame Nacional do Ensino Médio, or the National High School Exam), Netflix Brazil set up a campaign to get students to study.
While binge watching TV and movies often becomes a priority for students around exam time, the results of this exam play a huge part in determining future schooling opportunities for Brazilian students. To emphasize this point, Netflix shared a video featuring a student who is interrupted with on-screen messages like "Shouldn't you be studying?" and "I know you should be studying for the ENEM."
Throughout the simple, humorous campaign, Netflix cleverly reminds students that all of their favorite shows will be available to them after the exam week.
Interrupted Streaming Campaigns
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