In order to bring awareness to its newest fleet of trains, Eurostar launched a series of creative Instagram posts on its @LaVieOnBoard account. The new fleet introduces features that will be highly appealing to travelers, including complimentary Wi-Fi, USB charging stations and more than 300 hours of entertainment content. These features are brought to life with a colorful series of posts on the branded Instagram account.
The posts take advantage of Instagram's news feed and grid from a horizontal perspective, creating a lengthy train that can be scrolled through to highlight what makes the travel service unique. Due to its unconventional format, Eurostar's La Vie on Board Instagram campaign is best experienced on mobile devices.