Transport for London taps the help of creative agency VCCP to create a new and refreshed Public Transport Safety campaign that is defined by bright primary colors and a retro theme. The posters are meant to cut through the clutter at the many stations and raise awareness of the risks that may happen on one's commute. To work on the campaigns, the agency drew in the help of illustrator Andrew Hudson. He creates bold typography and these will run digitally, throughout social media, and throughout internal communication platforms.
Creative director of VCCP Simon Learman speaks about the campaign, stating “We’ve created the campaign to communicate how customers should travel safely as part of TfL’s commitment to keeping passengers safe. To do this effectively, we have made sure that the creative is positive, easy to understand and digest. It’s imperative that everyone who uses the transport network receives the information they need for their journey, whether they are new to the network or seasoned travelers."
Image Credit: VCCP
Why This Trend Is Growing
- Bright Primary Colors
- Using bright primary colors in public transport safety campaigns creates visual impact and increases attention.
- Retro Theme
- Incorporating a retro theme in transport safety campaigns generates nostalgia and attracts attention from a wide audience.
- Digital and Social Media Promotion
- Leveraging digital and social media platforms for transport safety campaigns ensures wider reach and engagement with target audiences.
Industries Being Reshaped
- Advertising and Marketing
- The advertising and marketing industry can utilize the trend of using bright primary colors to create visually appealing campaigns that stand out from the competition.
- Graphic Design and Illustration
- The graphic design and illustration industry can explore the retro theme trend to create visually striking and memorable artwork for various campaigns and projects.
- Transportation and Public Safety
- The transportation and public safety industry can adopt digital and social media promotion strategies to effectively communicate safety messages and guidelines to a wider audience.
