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33 Next-Gen Influencer Innovations

From Influencer Summer Camps to Tween Blogger Communities

— August 31, 2016 — Social Media
These next-gen influencer innovations range from tween blogger communities to summer camps that cater to social media users who are looking to boost engagement while networking with like-minded peers.

When looking at Gen Z audiences, teen vlogs, blogger-designed home decor lines and artistic influencer campaigns are notable examples that appeal to this demographic. A standout includes Nordstrom Kids' 2016 campaign that features 14-year old artist and Instagrammer Autumn de Forest. The teen shares the inspiration behind her work with viewers while encouraging other girls her age to express themselves creatively.

Similarly, 'Klossy,' a YouTube channel starring supermodel Karlie Kloss appeals to the star's Millennial fans -- offering a day in the life look at Karlie's everyday routine. The channel simultaneously chronicles the model's charity work and looks at various ventures including her Kode with Karlie initiative which helps young girls obtain coding scholarships.

Lastly, a number of niche travel blogs are capturing the attention of modern audiences by replacing traditional tourist shots with traveling pet photography, travel-coordinated fashions and even exotic foods that are captured amidst travels abroad.
6.3
Score
Popularity
Activity
Freshness
33
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
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32
Superhero Streaming Ads
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
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31
Candid Model Vlogs
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
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30
Urban Explorer Photography
Urban Explorer Photography
This Video Shows Explorers in Dangerous Situations for the Perfect Shot
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29
Blogger-Friendly Vegan Eateries
Blogger-Friendly Vegan Eateries
The Plant Gallery Boasts an Instagram-Friendly Business Model
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28
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
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27
Instagram-Inspired TV Ads
Instagram-Inspired TV Ads
This TV Advertisement from Menlook is Constructed of Instagram Photos
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26
Blogger-Hosted Teen Programs
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
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25
Animated Travel Campaigns
Animated Travel Campaigns
Eurostar is Using Creative Instagram Posts to Drive Engagement
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24
Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
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23
Travel-Coordinated Fashion Blogs
Travel-Coordinated Fashion Blogs
Peony Lim Blog Captures Candid and Glamorous Jet-Setter Portraits
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22
Social Media Travel Planners
Social Media Travel Planners
This Service Lets Users Choose Activities Based on Instagram Photos
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21
Influencer-Connecting Brands
Influencer-Connecting Brands
#Paid Pairs Social Media Creators with Brands for Sponsored Content
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20
Social Travel Shops
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
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19
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
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18
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
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17
Social Media Photo Contests
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
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16
Food Tourism Photo Accounts
Food Tourism Photo Accounts
This Instagram User Posts Pictures of Food in Front of World Landmarks
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15
Mobile Travel Journal Apps
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
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14
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
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13
Blogger Payment Platforms
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
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12
Tween-Targeting Vlogs
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
<
11
Influencer Summer Camps
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
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10
Curated Tourism Apps
Curated Tourism Apps
Kate's Goodness Provides Picturesque Local Travel Tips
<
9
Canine Food Bloggers
Canine Food Bloggers
Popeye is the Foodie Dog Starring in This Popular Instagram Account
<
8
Traveling Style Portraits
Traveling Style Portraits
'Around the World in 80 Styles' Captures Subjects from Across Cultures
<
7
Snapshot Travel Incentives
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
<
6
Internet Influencer Discounts
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
<
5
Blogger-Curated Retail Displays
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
<
4
Adventurous Lifestyle Blogs
Adventurous Lifestyle Blogs
We Need To Live More by Ella Grace Denton is a Fast-Growing Community
<
3
A Day in Hong Kong With Kevin Poon
A Day in Hong Kong With Kevin Poon
Entrepreneur Kevin Poon Takes an Inspiring Drive with Infiniti
<
2
Ethnic Menswear Blogs
Ethnic Menswear Blogs
Moroccan Fashion Blogger Louis Philippe de Gagoue is an Instant Style Icon
<
1
Travelling Pet Photo Essays
Travelling Pet Photo Essays
Hunter Lawrence's Golden Retriever Stars in This Adorable Series
<