These next-gen influencer innovations range from tween blogger communities to summer camps that cater to social media users who are looking to boost engagement while networking with like-minded peers.
When looking at Gen Z audiences, teen vlogs, blogger-designed home decor lines and artistic influencer campaigns are notable examples that appeal to this demographic. A standout includes Nordstrom Kids' 2016 campaign that features 14-year old artist and Instagrammer Autumn de Forest. The teen shares the inspiration behind her work with viewers while encouraging other girls her age to express themselves creatively.
Similarly, 'Klossy,' a YouTube channel starring supermodel Karlie Kloss appeals to the star's Millennial fans -- offering a day in the life look at Karlie's everyday routine. The channel simultaneously chronicles the model's charity work and looks at various ventures including her Kode with Karlie initiative which helps young girls obtain coding scholarships.
Lastly, a number of niche travel blogs are capturing the attention of modern audiences by replacing traditional tourist shots with traveling pet photography, travel-coordinated fashions and even exotic foods that are captured amidst travels abroad.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
