Ella Grace Denton is a new kind of lifestyle blogger, committed not just to posting outfit of the day pictures, but to building community and living an adventurous life. After launching her blog We Need To Live More only two months ago, the UK-based blogger has already amassed a significant following. She previously had a YouTube channel with 60,000 subscribers (which she no longer uploads to) which likely brought over past viewers. She is also dating YouTuber Jack Harries of JacksGap (3.8 million subscribers).
In an effort to build a safe space online and provide inspiration, 20 year old Ella Grace Denton shares healthy recipes, personal projects, travel pictures and honest feelings. She encourages her readers to not to share to live, but live to share.
What's Driving This Trend
- Adventurous Lifestyle Blogging
- There is an opportunity for brands to partner with adventure lifestyle bloggers to promote products that align with their brand image and the blogger's adventurous lifestyle.
- Community Building
- Businesses could use a similar community building strategy to create brand loyalty and engage with customers in a meaningful and authentic way.
- Authentic & Honest Content
- There is a growing demand for authentic and honest content which brands can use to establish trust and credibility with their audience.
Who This Affects Most
- Travel
- The travel industry can partner with adventurous lifestyle bloggers to promote offbeat, exotic and adventurous destinations and promote them to younger travelers.
- Fashion
- The fashion industry could work with adventure bloggers to promote functional and stylish adventure gear for people who want to look fashionable while exploring the great outdoors.
- Food & Beverage
- The food and beverage industry could partner with adventurous lifestyle bloggers to promote healthy and nutritious food options and beverages that are ideal for outdoor exploration and adventures.
