Revved Up Rooms is a six-part DIY series, targeted towards teens, tweens and Generation Z, that is the result if a collaboration between home decor brand Pottery Barn's PBteen and multi-channel network AwesomenessTV. The series taps prominent teen YouTube star and social media influencer Meg DeAngelis, who will give tweens and teens tips on how to decorate and beautify their bedrooms.
DeAngelies was roped in to craft a new DIY project each week, something with Generation Z -- with its desire for individuality and creativity -- is sure to buy into.
As its name may suggest, AwesomenessTV is targeted towards Generation Z, making it a great vehicle for brands looking to influence that audience. This is actually what PBteen is seeking to do by leveraging the network's reach as well as the personality and voice of Generation Z YouTube star Meg DeAngelis.