#Paid is a brand that connects Instagram social media creators with large followings to connect directly with brands for marketing campaigns and sponsored content opportunities. Rather than operating through a third party brand, #Paid allows the content creators to display their fees and interests in a transparent way for brands to choose to optimize on. This allows companies to connect directly to content creators that suit their brand identity in different industry sectors.
Unlike a more traditional public relations firm, #Paid gives social media influencers a bit more control in the partnership with brands by allowing them to create online profiles with fees, interests and communication styles all in one place. Brands can work to create sponsored posts for products as well as content based on the influencer's existing fan base.
Platforms such as #Paid that connect social media influencers to brands can be an avenue companies can use to spread the word about their products, service and overall brand.