Instagram account 'girleatworld' manages to inspire both wanderlust and hunger with its unbelievable food tourism photos.
'girleatworld' is the work of Indonesian designer Melissa Hie. Hie first got the idea for the account when a friend wanted to take a picture of her in front of the Colosseum in Rome. Hie was eating a sandwich and refused to pause for the picture. The resulting photo was a hilarious juxtaposition of food and a famous landmark.
Since Hie mainly travels solo, her food tourism photos consist of her holding up her current treat, snack or beverage with one hand while snapping a photo with the other, like a food selfie. The incredible girleatworld food tourism collection is a sort of aspirational lookbook for millennials, many of whom dream of Hie's footloose foodie lifestyle.
Why This Trend Is Growing
- Food Tourism
- The trend of combining travel and food offers opportunities for businesses in the hospitality, transportation, and food industries to reach consumers with unique experiences and offerings.
- Social Media Influencers
- The use of social media influencers like girleatworld provides opportunities for businesses in the travel, food, and lifestyle industries to reach a wide and engaged audience through creative and authentic content.
- Aspirational Lifestyle
- The trend of following and emulating aspirational lifestyle accounts like girleatworld offers opportunities for businesses in the travel, food, and fashion industries to promote unique products and experiences that align with consumer aspirations.
Industries Being Reshaped
- Hospitality
- The hospitality industry can leverage food tourism trends to create unique and memorable experiences for customers, such as offering local cuisine tours and activities.
- Transportation
- The transportation industry can provide convenient and comfortable ways for food tourists to travel and explore different destinations, such as offering personalized travel packages that highlight local food scenes.
- Food
- The food industry can collaborate with food tourism influencers to showcase their products and create unique culinary offerings that cater to millennial consumers' desire for authentic and Instagram-worthy experiences.
