If you are Instagram famous and are looking for a onesie, you should take advantage of this recently opened NYC pop-up shop's social shopping platform. The OnePiece Soho pop-up lets customers earn $1 for every 500 followers they have across all social media platforms. So now it really does pay to be popular- whether you have 500 or 500,000 followers!
Their #socialcurrency concept allows customers to pay using social media promotion. OnePiece's PieceKeepers systems allows consumers to link social platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, YouTube and LinkedIn to determine how much Internet influence they have. For every 500 followers, they earn $1 towards their purchase, up to $20. To collect their social shopping discount, customers upload and share an image in the store and use the store's #socialcurrency hashtag.
What Makes This Trend Stand Out
- Social Shopping
- Opportunity for businesses to leverage social media platforms and offer discounts based on customers' social media influence.
- Influencer Marketing
- Opportunity for brands to collaborate with Instagram famous individuals and utilize their large following to drive sales and promote products.
- Gamification
- Opportunity for businesses to create a fun and engaging shopping experience by rewarding customers with discounts or incentives for their social media activity.
Sectors Adopting This
- Fashion
- Fashion brands can implement social shopping strategies to incentivize customers and increase brand awareness through influencer marketing.
- Retail
- Retailers can explore gamification techniques to encourage customers to share their purchases and create a buzz around their brand.
- E-commerce
- E-commerce platforms can integrate social currency concepts to drive customer engagement and increase sales through social media promotion.
