Described as child-centric product reimagined with an adult spin, the kidification of adults speaks to the growing reaction of consumers resisting the aging process, especially in millennials. This progression can also be seen as a natural reaction to the looming presence of the aging baby boomer population.
Famous fashion examples of such kidification efforts include Jeremy Scott's insistence on incorporating stuffed animals, Adventure Time's collaboration with Doc Martens or the Spring/Summer 2016 Kit Neale collection, which takes inspiration from schoolyard sartorial wisdom.
Additionally, classic toys are taken to the next level when made in upleveled materials, such as Think Geek's faux gold LEGO creations, which come in sets of eight and would make an excellent desk accessory.
Finally, traditionally child-targeted activities such as ball pits or slides are used by brands in order to inspire creativity and remind adults of simpler times.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
