This retro-inspired example of burger chain branding hails from Lima, Peru. Designed by Infinito Consultores agency, the to-go packaging range for Bembos burger chain features bold primary colors in simplistic geometrical designs that recall images of 1990s-era branding efforts.
In order to appeal to millennials, Infinito Consultores took inspiration from youth culture and pop art, with a vision for a visual identity that felt young and fresh. Despite the fact that Bembos was the first Peruvian burger chain and boasts 25 years of experience, the company has always been up against international competitors within their home country. The resulting packaging scheme and related marketing efforts are memorable, instantly recognizable and different enough from the imagery of their competitors to leave an impression.