The Kit Neale SS 2015 collection was presented at this season's London Collections Men.
The London-based brand defined the collection by adding vivid color and playful prints that are sure to bring fond childhood memories to mind. Far from being infantile, the collection presents itself as rather cheeky. It's what I would imagine would happen if your childhood self, adolescent self and adult self were all clamoring to dress you at once. The Kit Neale SS 2015 collection serves as a healthy compromise between all three "selves."
The antiquated graphics of days past are accompanied by advertisement-styled visuals to mix things up. If you aren't afraid to be a walking billboard, then this collection definitely has some pieces for you. However, if you're looking to blend in, it's probably not the best choice.
What's Driving This Trend
- Playful Prints
- Opportunity for clothing brands to incorporate vivid colors and playful prints in their collections, evoking nostalgia and childhood memories.
- Mixing Retro and Modern
- Chance for fashion designers to combine antiquated graphics with contemporary visuals, creating a unique and cheeky aesthetic that appeals to multiple age groups.
- Personalized Fashion
- Potential for brands to capitalize on the idea of compromising between different style preferences and creating collections that cater to the diverse tastes of individuals.
Who This Affects Most
- Fashion Apparel
- The fashion apparel industry can incorporate playful prints and nostalgic designs into their clothing lines, attracting customers who appreciate vibrant and cheeky aesthetics.
- Advertising and Marketing
- Opportunity for the advertising and marketing industry to explore partnerships with fashion brands to create walking billboards and promotional campaigns centered around bold and attention-grabbing visuals.
- Personal Styling Services
- Personal styling services can tap into the idea of compromise and self-expression, helping individuals create unique looks that blend different style elements and reflect their various personalities.
