Beloved Harlem rapper Cam'ron has teamed up with virtual lineup app Virgin Mega to create a limited edition Killa Crunch cereal. Inspired by his 2014 Complex cover shoot, the Killa Crunch cereal boxes will contain a special edition tee featuring an image of Cam'ron himself selling the cereal behind the cash of a bodega.
The clever collector's item is sure to sell out and will launch on the app on April 13, 2015, at which time users can begin to join the virtual lineup. The box is decked out with awesome graphics and even a 'Dumb Smart' crossword.
Cam'ron previously released an Ebola mask with the iconic image of him in pink fur, while he has also designed a line of capes.
Key Themes Behind This Trend
- Celebrity-branded Products
- There is room for more celebrities to tap into their fan base and release limited edition, collector's items like the Cam'ron Killa Crunch cereal.
- Virtual Lineups
- With the success of the Killa Crunch cereal's virtual lineup, other companies can look at implementing this system to create demand and hype for their own limited edition products.
- Crossover Merchandise
- The success of the Cam'ron Killa Crunch cereal shows that there is potential for crossover merchandise, where products are associated with a celebrity's lifestyle, brand, or image, rather than just their name.
Where This Applies
- Food and Beverage Industry
- There is room for the food and beverage industry to explore creative collaborations with celebrities and influencers, like the Killa Crunch cereal.
- Fashion Industry
- The fashion industry can take inspiration from Cam'ron's success with his Ebola masks and capes to create more unique and personalized merchandise for their audience.
- Marketing and Advertising Industry
- Marketers can look at the success of the Killa Crunch cereal and explore new ways to generate hype and buzz around limited edition products using virtual lineups and creative packaging design.
