Protein cereal brand Surreal and gym apparel brand Gymshark teamed up to create Cardi-Os, a strawberry protein shake-flavored cereal that's gluten-free, vegan and fueled by soya and pea protein. With 13 grams of protein and just a gram of sugar per serving, the berry-flavored breakfast cereal hoops speak to consumers who want a nourishing morning meal without compromise. Free from natural flavors and colors, the better-for-you protein cereal is sweetened with alternatives like stevia and erythritol.
This limited-edition cereal can be purchased from Surreal's site, as well as Gymshark stores. This co-branded protein cereal feeds into Gymshark’s We Do Gym campaign, differentiating the company from sports and athleisure brands by specifically speaking to gym-goers.
What's Driving This Trend
- Co-branded Wellness Products
- Partnerships between fitness and food brands are creating unique products like protein cereals that align with consumers' health-driven lifestyles.
- Gluten-free & Vegan Options
- The demand for inclusive dietary options is rising, as evidenced by the development of gluten-free and vegan protein cereals that cater to various dietary restrictions.
- Sugar-free Sweeteners
- Innovative sweetening alternatives, such as stevia and erythritol, are replacing traditional sugars to offer health-conscious consumers flavorful yet low-sugar products.
Who This Affects Most
- Health & Wellness Foods
- The food industry is evolving with a focus on health-centric products like high-protein, low-sugar cereals that meet the demands of fitness enthusiasts.
- Athleisure & Fitness Apparel
- Clothing retailers are expanding into the nutrition sector by collaborating on products that resonate with their active customer base.
- Alternative Sweeteners
- The sweetener industry is growing as natural alternatives like stevia and erythritol gain popularity for use in health-oriented food products.
