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Nostalgic Plant-Powered Cereals

Surreal is a Vegan Cereal Brand with Zero-Sugar Formulas

— January 20, 2022 — Lifestyle
Surreal is a new vegan cereal brand launched by two former Vita Coco brand and sales directors and it turns favorite childhood breakfasts into nutritionally balanced meals. With ingredients that are rich in plant-based protein and low in carbs, the brand shares formulas that are zero-sugar, vegan, gluten-free and keto. Kids and kids at heart will enjoy the brand's four varieties: Cocoa, Frosted, Cinnamon and Peanut.

Surreal gets its name from the fact that each serving contains zero sugar, five grams of net carbs and 13 grams of protein per serving. Some of the key ingredients that make this possible include tapioca starch, inulin from blue agave and soy protein isolate.

To form the foundation for healthy breakfasts on an ongoing basis, the brand offers subscriptions for its nourishing vegan cereals.
Trend Themes
1. Plant-based Nutrition - There is an opportunity for businesses in the food industry to create nutritionally balanced plant-based alternatives to traditional breakfast foods.
2. Zero-sugar Products - Businesses can incorporate zero-sugar formulas into their products to cater to consumers seeking healthier options.
3. Subscription-based Services - There is potential for businesses to offer subscriptions for their products to provide more convenience for consumers looking for healthy breakfast options.
Industry Implications
1. Food and Beverage - With the rise of veganism, there is an opportunity to innovate and create nutritionally balanced, plant-based alternatives in the food industry.
2. Wellness - With the increasing focus on health and wellness, businesses can create zero-sugar and subscription-based products to cater to consumer preferences for healthier options.
3. E-commerce - There is potential for businesses in the e-commerce industry to tap into the subscription-based market and offer convenient and healthy breakfast alternatives to consumers.
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